Building a Buzz: Libraries and Word-of-mouth Marketing by Peggy Barber

By Peggy Barber

Are looking to get the note out approximately your library within the least expensive manner attainable? you could accomplish that with the potent word-of-mouth advertising (WOMM) techniques specified by this ebook. artistic dealers, Peggy Barber and Linda Wallace, carry you sound advertising and marketing ideas to unfold the be aware approximately your library in the neighborhood with: a technique that works for you, WOMM must-haves, the best way to successfully bring your message, and top practices and insightful reports. Renown for his or her creativity, Barber and Wallace convey you WOMM principles to help you flip your latest library consumers right into a significant advertising strength.

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Also, everyone who received a demonstration was given a notepad with our message. Having something to give out made it easier for the staff Hearing about and seeing the databases demonstrated makes a lasting impression—more so than seeing it in a newsletter. I think people respect someone else’s opinion. You can also convey some excitement speaking one-on-one that you can’t in a printed word. What was the biggest thing you learned? What advice would you give other libraries? Many studies have found that circulation staff are often the first—and sometimes only—contact that patrons have when visiting the library.

Have fun. It’s great to surprise and delight people when you bring “library” into the conversation. 4. A Prepared and Committed Sales Force That would be you! Each of us has hundreds of opportunities—on the job and off, with our family, friends, Resident Robert Leonard explained his use of and neighbors—to deliver the message. If you’re what the Historical New York Times database while we call a true Library Super Salesperson (LSS), you researching and writing an article for Coin World probably do this already.

Focusing on the new and unexpected is one of the best ways to get people talking. And when we say new, we mean new to them, not necessarily libraries. Many people, including some who are already library users, still aren’t aware of all the serÂ�vices available to them— things like downloadable books and movies, online reserves, gaming, and, of course, databases. We also mean new users, new retirees, new residents, new pet owners—you name it. 3 People with a new interest tend to be the most interested, most enthusiastic, and most likely to pass along what they learn—in other words, prime targets for WOMM.

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