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And ecological validity (this relates to whether the act of researching a situation itself has an effect on that situation; it may be that findings from a business research study are clear within the study, but when applied to a different “ecology” ie outside the research study in “real life”, they no longer apply). 6 Your choice of research strategy or design A research design is a grand plan of approach to a research topic. It takes quite a lot of work and reading, as well as simply understanding your views as a researcher.
Make sure you understand what methods are; for example: experiment, interview, survey, case study, action research, grounded theory, ethnography, archival research. This is by no means an exhaustive list of research methods, but it is a useful broad range to keep in mind at this stage. Why should a business researcher want to mix qualitative and quantitative research methods? com 35 Business Research Methods Choosing research approaches and strategies It is increasingly usual for business research to mix methods of data collection and analysis.
Referred to as the Law of Large Numbers). Statistics and the Central limit theorem: the larger the absolute size of a sample, the more closely its distribution will be to the “normal distribution” (What is this? If you have not done any work on statistics before, do some quick web-searching or look at the index of the textbook to find out). If you wish to conduct a statistical analysis on your data, the minimum size of sample for any one category of data should be 30, as this is most likely to offer a reasonable chance of normal distribution.